Monday 28 November 2016

Essay plan

To what extent does the rap music genre reinforce negative stereotypes of black African-Americans, with particular reference to ‘Straight Outta Compton’?

Introduction (50)


  • What the issues and debates are
  • Explain what it is being researched 
  • Name the main text

Racism in society - Past/Present (150)



  • The victims of racism
  • What people have done and doing which is seen to be racist
  • Who's at fault
  • Why racism exists and still does
  • Representation and stereotyping - Black males in America are seen to be violent and in a gang which is why people have negative representations of them.
  • Media effects - Negative representations of young people and if they're in a gang then black males are usually used or other ethnic minorities to reinforce the negative stereotype.
  • Stuart Hall - dominant readings
  • Binary oppositions - Levi Strauss 

Page 209 - "black people have a complicated relationship with America. For us it's painful love"


Page 210 - "I'm not trying to give up my blackness"



Main Text: Straight Outta Compton (400)



  • What the film is about
  • How stereotypes are reinforced
  • Racism towards black people
  • Rap Culture
  • How it links to wider debates and issues
  • The use of the characters
  • The reason behind the actions of people
  • Blumler + Katz; personal identity, personal relationships 
  • Subverts stereotypes; deception and Barthes action codes 
  • Stuart Hall - dominant readings
  • Binary oppositions - Levi Strauss 

[16] http://www.themsuspokesman.com/2013/12/21/does-hip-hop-drive-negative-stereotypes-of-black-men/




"Some rappers like NWA have used songs like, “F**k the Police”, to express police brutality. A verse from Rocko’s song, “U.O.E.N.O” said “Got my killers with me right now” lets their opposition know they are ready to fight. Sex was the main message from Big Krit in, “What You Mean You Ain’t Nasty?”


[18] http://atlantablackstar.com/2014/04/15/young-black-men-slam-medias-representation-suit-tie-music-video/

“The negative stories told daily in the media and in our culture about our young African-American men tend to ignore their successes and don’t tell the full story about how young Black men are becoming leaders within our community schools,” said Gholson who also helped them organize the project.


[3] http://www.abc.net.au/news/2015-09-03/rapper-ice-cube-on-his-film,-racism,-and-gangsta-rap-lyrics/6748328


"People are being nitpicky because what we put in the movie is the story of NWA, everything else you can Google it and there have been a thousand things said about NWA in its existence."


GENRE - The genre that this film belongs to would be music and history, we can easily identify this from the props that are there such as the cars, vinyl records being produced as they aren't produced as often now, the dates that are shown to show it's the past.

INSTITUTION - The institution that is promoted through the film is Ruthless Records with Eazy E and N.W.A were signed to, it also promotes record label Death Row records which is founded by Dr Dre and Suge Knight. Both of these record companies were associated with rap and hip-hop. The institution that produced the film is Universal pictures. 

AUDIENCE - The film Straight Outta Compton would promote a younger audience who are into hip-hop and rap but also those who were growing up listening to N.W.A. The age group would be predominately between 16-45 and a slyly more male audience (60:40 split male to female). This would appeal to those who are reformers as they are the ones who don't want to conform to what society thinks you have to do to be considered normal, they want to challenge the view and do something about it.

IDEOLOGY - The group itself within the film N.W.A stands for n*****s with attitude, due to this promotes fighting back and not conforming to the norm of society which silences their opinions. It also promotes rap record label Ruthless Records which N.W.A was signed to also rapper Eazy E himself.

REPRESENTATION - The representation of black males in the films are negative and are seen to be violent. The way they dress are seen to be as thugs which is seen to be a reason why they should be stopped randomly and searched in the street

LANGUAGES AND FORMS - The film was designed to have the specific songs to show the police brutality and the reason behind what was happening in the lives of the rappers.

NARRATIVE - The film is about the lives of rappers who are apart of the group N.W.A, it is about how they started off in the ghetto and worked their way up to becoming one of the best rap groups of all time.

Social:
  • Police brutality which has caused the black lives matter campaign to take flight.
  • Ferguson shooting in America - Mike Brown shot down by the police
  •  Public Enemy - Fight the power was a political campaign song for the black people which are living in America who are seen to be inferior to everyone in society. 
Historical:


  • Rodney King getting beaten up by police in America.
  • The LA riots that took place during 1992.
  • The civil rights movement between the 1950s and 60s
Economic: 


  • Rap was underground music until institutions got involved.
  • N.W.A was signed to Ruthless Records.
  • Not seen as the political campaign it was but now a way to get money.

Political: 


  • Public Enemy started a political campaign through the use of their music. 
  • Only ever been one black president in America 
  • Black lives matter campaign. 


Issues and Debates (300)



  • Black lives matter
  • Public enemy
  • Stuart Hall – dominant readings 
  • Dyer – Stereotypes 

[11] https://www.theguardian.com/tv-and-radio/2016/oct/10/reggie-yates-how-i-confronted-police-brutality-on-the-streets-of-chiraq




"In 2015, eight African Americans were killed by police officers in the city, out of 306 across the US. Meanwhile, black-on-black violence there has reached an all-time high. There were almost 2,500 such shootings last year, of which 350 were fatal."

[12] http://www.independent.co.uk/news/uk/crime/over-3000-police-officers-being-investigated-for-alleged-assault-and-almost-all-of-them-are-still-on-10220091.html#gallery




"More than 3,000 police officers are being investigated for alleged assault – with black and Asian people significantly more likely than white people to complain of police brutality"


  • Representation and stereotyping - Black males in America are seen to be violent and in a gang which is why people have negative representations of them.
  • Media effects - Negative representations of young people and if they're in a gang then black males are usually used or other ethnic minorities to reinforce the negative stereotype.
  • News Values - Always has a negative ideology on ethnic minorities and daily stories reinforce this.
  • Moral Panics - Young people are joining gangs and crime rates are starting to increase due to gun violence.
  • The effect of globalisation on the media - Stories such as black lives matter campaign have started to take off globally rather than just in America with the help of social media.

Historical text 1: N.W.A - 'Straight Outta Compton' music video (250)


  • The representations of black males
  • The police abusing their power
  • Narrative of the video
  • Stereotypes of rap music and black males
  • Levi-Strauss – Binary oppositions
  • Gramsci’s idea of ‘common sense'


[2] http://uk.complex.com/music/2014/08/rap-songs-police-brutality/

This article is about the rap songs which have come out throughout the years which have protested against the police and policy brutality in America.
“I guess 'cause I'm black born/I'm supposed to say peace, sing songs, and get capped on.”



Historical text 2: Boyz n the Hood (250)



  • How racism is represented
  • The culture of people living in deprived areas
  • The life choices that people are limited to
  • Political movements
  • Blumler + Katz; personal identity, personal relationships 
  • Subverts stereotypes; deception and Barthes action codes 
  • Stuart Hall - dominant readings
  • Binary oppositions - Levi Strauss 
[15] https://www.theguardian.com/commentisfree/2015/aug/12/media-misrepresents-black-men-effects-felt-real-world 


"Men of color held in esteem by the media, while entirely worthy of praise, too often personify a circumscribed spectrum of human qualities. Prowess in sports, physical achievement in general and musicality are emphasized inordinately. Common role models depicted by the media such as rap or hip-hop stars and basketball players imply limited life choices. When is the last time you have seen a black college professor, doctor, lawyer or scientist selling a product?" 

Comparing the texts (250)



  • How they all link
  • How racism has changed/stayed the same
  • The different messages each text portrays

Page 8 - “rap artistry ensures raps existence of the margins of many black communities”





Page 4 - “it’s undeniable that black men are in deplorable shape. The most tragic symbol of this condition, I suppose, is the black prisoner”


Future for black African Americans and racism (250)



  • Is racism going to change
  • What has stayed the same
  • Representations of rap and racism through media
Page 5 - “too many black men are jailed for no other reason, than that they fit the profile of a thug”

Page 6 - “negative rap songs and their accompanying videos often instil erotic sadism in the black male child”


Conclusion (100)



  • State the main reasons for racism
  • Why we need to change the way media portrays stereotypes of rap and racism



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